Electronic Marketing Manager (2011 - Present)Unum - Chattanooga, TN Manager of Interactive Strategy & Development (2010 - 2011)Thompson Advertising - Memphis, TN - Marketing Strategies: Created interactive marketing plans for clients that communicated their features and benefits over digital media outlets including mobile, email, blogging, and social media. Executed plans and monitored analytics, metrics and KPI's. Set-up A/B split tests for campaigns. Organized and analyzed data to advise clients on campaign improvement strategies.
- Interactive Consulting: Subject matter expert for the agency and clients in regards to changes and developments in marketing technologies and digital trends. Regularly consulted with the agency's biggest client, a large retail chain in the Southeast, on integrating more interactive features into their home site. Integrations increased site traffic an average of 42% a month over nine months.
- Project Management: Developed agency project management process and schedule. Architected work proposals/budgets/scope. Led team of developers and web designers and procured new talent as needed. Communicated change requests and maintained excellent client relations throughout the projects.
Digital Marketing Consultant (2009 - 2010) Self-Employed - Memphis, TN- Buc MBA: Envisioned a marketing initiative for Christian Brothers University MBA students. Created an interactive website, recruited bloggers, branded look, and built presences on major social networking medias. Site ranks second to the CBU website for major search engine keywords. www.BucMBA.com
- Fresh Revenues: Built company brand through the promotion and production of six weekly webinars, 18 online videos, and 14 podcasts. In two months, increased front page search engine results of the top two keywords from less than 20% of top 10 results to 80%. www.FreshRevenues.com
- Marketing Wiles: Built and still maintain a blog aimed at marketing professionals exploring social media, new marketing trends, and mobile marketing strategies. www.MarketingWiles.com
Sales & Marketing Project Coordinator (2004 - 2009)NSA, LLC - Collierville, TN - Interactive Marketing: Planned, produced, and promoted bi-weekly educational webcasts that expanded the company into a new medium, reaching at times 800 potential customers. Worked with webcast presenters to ensure their communicated message was in line with the corporate brand.
- Branding and Campaign Development: Strategized and helped maintain new marketing initiative targeted at fitness professionals. Worked with team to create branded marketing materials that educated on the positive aspects of a healthy and active lifestyle. Program materials included an interactive website, DVD, and brochures. Managed program updates, email communications, and website enhancements.
- Special Events Project Manager: Planned, promoted, and helped produce nation-wide leadership training conferences with attendees of over 5,000. Managed a $700K annual production budget and team of contract vendors. Negotiated and approved vendor contracts. Cut budget in 2007 by 15% through vendor negotiations without cutting event quality.
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